This Privacy Policy was last updated on August 5, 2026 and applies to citizens and legal permanent residents of global jurisdictions, including the European Economic Area (EEA), the United Kingdom, the United States, and other international markets.
1. Introduction
Chongqing Xishan Science & Technology Co., Ltd. (hereinafter referred to as "Xishan", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy informs you about how we collect, handle, and safeguard your personal data when you visit our website (https://www.xishanmed.com, hereinafter referred to as "the website"), your privacy rights, and how applicable laws protect you.
2. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you when you interact with our website:
- Identity & Professional Data: First name, last name, company/hospital name, job title, and professional specialty.
- Contact Data: Business email address, telephone number, country, region, and message details submitted through forms.
- Technical & Device Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and hardware information.
- Usage Data: Pages visited, resources/brochures downloaded, time spent on pages, and navigation paths across the website.
- Marketing & Analytics Data: Your communication preferences and consent status for product updates or distributor inquiries.
3. How We Collect Your Personal Data
We collect personal data through the following methods:
- Direct Submission: You provide Identity, Contact, and Professional Data when filling out forms on our website (such as "Contact Us", "Become a Distributor", or "Download Product Catalogues").
- Automated Tracking Technologies: As you navigate through our site, we automatically collect Technical and Usage Data via Google Analytics 4 (GA4), cookies, and web beacons. For detailed information on cookies, please refer to our Cookie Policy.
4. How We Use Your Personal Data
We process your personal data for legitimate business purposes, including:
- Processing and responding to your product inquiries, service requests, or prospective distributor applications.
- Providing technical documentation, surgical video demonstrations, and product updates suitable for Healthcare Professionals (HCPs).
- Utilizing Google Analytics 4 (GA4) to analyze website traffic, aggregate user engagement, and continuously improve site performance and user experience.
- Complying with regulatory obligations under applicable international healthcare and commercial laws.
5. International Data Transfers
As a global surgical device manufacturer headquartered in China, personal data collected via this website may be accessed, stored, or processed at our corporate facilities in China or by trusted cloud service providers globally.
When transferring personal data internationally, we ensure appropriate safeguards are implemented in accordance with international data protection standards (such as Standard Contractual Clauses under EU GDPR) to guarantee your information remains securely protected.
6. Data Security
We have implemented strict security measures to prevent your personal data from being accidentally lost, unauthorizedly accessed, modified, or disclosed. Access to your personal information is strictly restricted to authorized employees, agents, and service providers who have a legitimate business need to know.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or regulatory reporting requirements.
8. Your Legal Rights
Under applicable international privacy laws (such as EU/UK GDPR, US CCPA/CPRA), you have rights regarding your personal information:
- Access & Copy: Request access to and a copy of the personal data we hold about you.
- Correction: Request rectification of inaccurate or incomplete personal information.
- Erasure: Request the deletion of your personal data where there is no legal requirement for us to retain it.
- Objection & Restriction: Object to or request restriction of data processing for marketing purposes.
- Withdraw Consent: Withdraw your consent at any time where processing is based on consent.
9. Third-Party Links & Services
Our website may embed content or links to third-party platforms (such as YouTube, LinkedIn, Facebook, and Google Maps). Clicking on these links or interacting with embedded media may allow third parties to collect data about you. We do not control these third-party platforms and encourage you to review their respective privacy policies.
10. Contact Details & Data Controller
If you have any questions or requests regarding this Privacy Policy or data protection at Xishan, please contact us:
Data Controller: Chongqing Xishan Science & Technology Co., Ltd.
Address: No. 2 Kangzhuang Road, Liangjiang New Area, Chongqing 401123, China
Email: info@xishanmed.com
Phone: +86 23 6576 4808
Website: https://www.xishanmed.com